The internet today is heavily
favouring quality of content over quantity. It’s important to ensure your
website and blog contain natural feeling content that captures the user’s
intent. For example, if you are reading this post, it may be because you were
searching for ‘How to create a blog post with WordPress’. This blog is aimed
towards that intent.
A few overall tips to ensuring your
blog is SEO optimised:
- Install
a plugin called YOAST SEO. This plugin lets you see whether your blog post is SEO
optimised or not.
- Aim
for a Minimum of 300 words.
- Pick
a ‘Keyword’ and aim to include this keyword in the title, a subheading, the
body of the text, the meta description and the SEO title (this will all make
sense by the end of the blog)
- Include
a featured image relevant to the blog and include your ‘Keyword’ in the ‘ALT
attributes’. Google cannot read pictures, so this helps it to categorising your
images.
How to Create a Blog Page on Your Website
- On the left-hand menu, find ‘pages’ and
click this
- Click ‘Add New’
- In the ‘add title’ box, write ‘Blog’ and publish.
- In the left-hand menu bar go to ‘Settings’
> ‘Reading’
- There will be a section called ‘Your
Homepage Displays’
- You will see ‘Homepage’ and ‘Posts Page’.
Change ‘Posts page’ to ‘blog’ and press save changes. Now your posts will link
to your blog page
- To get the blog appearing in your menu bar, go
to the left menu bar again and select ‘Appearance’ > ‘Menus’
- A new page will appear where there is a tab
called ‘pages. Under this, check ‘Blog’ from the list and ‘add to menu’. You
can drag the tab to wherever you want it to sit within your menu. Press ‘Save
Changes’
How to Create a Blog Post
- Log in to your website admin. i.e. https://advantagemediagroup.com.au/admin
- Once in here, look at the left-hand menu bar
and find ‘Posts’. Click this
- At the top of this ‘posts’ page you will see
a button ‘ADD NEW’. Click this. (TIP:
I recommend first writing your blog in a word document and then copying it in
to WordPress, so you do not lose any data)
- Your blog title goes in the ‘Add title’
section. Make it something relevant and catchy that includes your keyword.
- The rest of your text goes in the body section.
We use the Divi module on our websites so to get to the text editor we need to
click an extra button ‘default editor’
- Paste all text into the body section.
- Change all subheadings to H2.
- On the right-hand side find ‘Featured Image’
and insert an image. On the right-hand side once, the image has loaded it will
have ‘alt text’. Include your keyword here. Press ‘Select’ to upload.
- Ensure the post is SEO ready (see below)
- To
upload the image, go to the top of the page and click ‘Publish’.
Using the YOAST SEO Plugin
- Under where you have typed your post you
will see a tab called ‘Yoast SEO’
- Click on the tab called ‘Snippet Preview’ that
has the traffic light image next to it
- Under ‘focus key phrase’ insert the keyword
you have used throughout the text
- Under ‘Snippet preview’ press ‘edit snippet’.
- Add an SEO title. The coloured bar will tell
you if you have used enough words. For example “How to Create an SEO Optimised
Blog Post on WordPress” might not be long enough so you could make it ““How to
Create an SEO Optimised Blog Post on WordPress | Advantage Media Group”
- The ‘Slug’ is the web address that will link
to your website. Make it short, sweet and relevant to your article
- In ‘Meta Description’ include a short
summary of what your article is about. Include the keyword here.
- You will notice lights next to ‘readability
analysis’ and ‘Focus Key phrase’. The main one to pay attention to is ‘Focus
Key Phrase’.
- A green light is excellent, orange is ok,
red means it needs improvement. Always aim for a green light. There are recommendations
underneath to tell you what to do.
- Read
each suggestion and make a change. One suggestion is usually to include ‘Internal
links. For example, here we are talking
about SEO so we could link to our SEO page.
- Once
you have achieved your green light, save changes or publish!