Conversion Optimisation

Conversion Optimisation

What is a Conversion? A conversion is when a customer successfully takes any action you want them too. i.e. phoning you. It can also be emailing, visiting, filling in a form or most importantly, going ahead with your service. In our previous article “Impressions...
Impressions in Marketing

Impressions in Marketing

What Are Impressions? Impressions in digital marketing refer to any time your listing appears on a page, whether consciously read or not. Forms of Marketing Organic Marketing: Search Engine Optimisation (SEO)  This refers to all forms of digital marketing that is not...
SEO Terms & Glossary

SEO Terms & Glossary

Sometimes the hardest part of understanding a new concept is the terminology. There are a substantial amount of SEO terms in the online marketing sphere, and we will keep adding to this glossary page as more important SEO terms develop. What is… What is CMS?...
Social Media in Business

Social Media in Business

The business environment is changing and becoming more dynamic. Today we can direct message (DM) a business on Facebook and almost immediately receive a response. We have the ability to follow celebrities or brands on Snapchat and get live updates on the ins and outs...