Influencer Marketing

Influencer Marketing

The concept of influencer marketing is simple to define. Its basically the process where influential people market relevant products to the people they influence. This has become an ever increasing form of marketing with the rise of social media. Everywhere you look,...
Following Up

Following Up

Making the sale is only one aspect of a sales process. Your sales process should be optimised, and following up should be part of that. Simply send a follow up email to see if they have any questions or concerns, or request reviews from your customers to gain some...
Conversion Optimisation

Conversion Optimisation

What is a Conversion? A conversion is when a customer successfully takes any action you want them too. i.e. phoning you. It can also be emailing, visiting, filling in a form or most importantly, going ahead with your service. In our previous article “Impressions...
Impressions in Marketing

Impressions in Marketing

What Are Impressions? Impressions in digital marketing refer to any time your listing appears on a page, whether consciously read or not. Forms of Marketing Organic Marketing: Search Engine Optimisation (SEO)  This refers to all forms of digital marketing that is not...