Branding Archives - Advantage Media Group
What is Branding?

What is Branding?

The concept of branding is often misunderstood, especially at the small business level. We work with a lot of small, local business on The Central Coast. The location has always had a little bit of an identity crisis as to whether it’s a rural area or a bustling,...
Brand Name Origins

Brand Name Origins

We are surrounded by brands and brand names every single day. From the logical to the whacky, every brand name we are exposed to represents the culture and feel of the company it is applied to. Have you ever wondered how some of your favourite brands came to get their...
Business and Brand

Business and Brand

Take a step right back. Look at your business and brand from a birds-eye view. Why? Because it is so intrinsically tied to marketing – it’s imperative that it’s clear. Branding can be such a broad term, with so many facets. Let’s break down some of the top-level...