by advantagemediagroup | Jan 30, 2019 | Technical Guides
How to find all the pages an active website has Go to https://www.xml-sitemaps.com/ and type in the URL of the website you want to download the sitemap for. When it’s finished, press “View Sitemap Details”Then under ‘Sitemap Preview’, copy everything.In an Excel... 
by advantagemediagroup | Sep 5, 2018 | Online Marketing
The concept of influencer marketing is simple to define. Its basically the process where influential people market relevant products to the people they influence. This has become an ever increasing form of marketing with the rise of social media. Everywhere you look,... 
by advantagemediagroup | Aug 21, 2018 | Branding, Online Marketing
Psychology of Colour is a tool, commonly being used in marketing today, to make your business stand out. Believe it or not, colours have the power to cue various emotions, and portray your business’s personality. Colours can be an effective tool when harnessed... 
by advantagemediagroup | Aug 15, 2018 | Online Marketing, Website Design
What can a high quality website do for your business? In this day and age, business owners are peppered with advertisements and cold calls from all sorts of digital service providers. I don’t think I’ve ever spoken to a new client who hasn’t received... 
by advantagemediagroup | Aug 14, 2018 | Branding
We are surrounded by brands and brand names every single day. From the logical to the whacky, every brand name we are exposed to represents the culture and feel of the company it is applied to. Have you ever wondered how some of your favourite brands came to get their... 
by advantagemediagroup | Jul 20, 2018 | Online Marketing
Making the sale is only one aspect of a sales process. Your sales process should be optimised, and following up should be part of that. Simply send a follow up email to see if they have any questions or concerns, or request reviews from your customers to gain some... 
by advantagemediagroup | Jul 10, 2018 | Online Marketing
What is a Conversion? A conversion is when a customer successfully takes any action you want them too. i.e. phoning you. It can also be emailing, visiting, filling in a form or most importantly, going ahead with your service. In our previous article “Impressions... 
by advantagemediagroup | Jul 1, 2018 | Online Marketing
What Are Impressions? Impressions in digital marketing refer to any time your listing appears on a page, whether consciously read or not. Forms of Marketing Organic Marketing: Search Engine Optimisation (SEO) This refers to all forms of digital marketing that is not... 
by advantagemediagroup | Jun 25, 2018 | Branding
Take a step right back. Look at your business and brand from a birds-eye view. Why? Because it is so intrinsically tied to marketing – it’s imperative that it’s clear. Branding can be such a broad term, with so many facets. Let’s break down some of the top-level... 
by advantagemediagroup | Jun 7, 2018 | Online Marketing, Technical Guides
Creating and posting content on blog posts is an excellent way to maximise your website’s organic search ranking. This should give you the advantage over other local restaurants when people search for targeted, relevant keywords. You want to capture the searches of...