What is Branding?

What is Branding?

The concept of branding is often misunderstood, especially at the small business level. We work with a lot of small, local business on The Central Coast. The location has always had a little bit of an identity crisis as to whether it’s a rural area or a bustling,...
Influencer Marketing

Influencer Marketing

The concept of influencer marketing is simple to define. Its basically the process where influential people market relevant products to the people they influence. This has become an ever increasing form of marketing with the rise of social media. Everywhere you look,...