Conversion Optimisation

Conversion Optimisation

What is a Conversion? A conversion is when a customer successfully takes any action you want them too. i.e. phoning you. It can also be emailing, visiting, filling in a form or most importantly, going ahead with your service. In our previous article “Impressions...
Impressions in Marketing

Impressions in Marketing

What Are Impressions? Impressions in digital marketing refer to any time your listing appears on a page, whether consciously read or not. Forms of Marketing Organic Marketing: Search Engine Optimisation (SEO)  This refers to all forms of digital marketing that is not...
Business and Brand

Business and Brand

Take a step right back. Look at your business and brand from a birds-eye view. Why? Because it is so intrinsically tied to marketing – it’s imperative that it’s clear. Branding can be such a broad term, with so many facets. Let’s break down some of the top-level...
SEO Terms & Glossary

SEO Terms & Glossary

Sometimes the hardest part of understanding a new concept is the terminology. There are a substantial amount of SEO terms in the online marketing sphere, and we will keep adding to this glossary page as more important SEO terms develop. What is… What is CMS?...