Influencer Marketing

Influencer Marketing

The concept of influencer marketing is simple to define. Its basically the process where influential people market relevant products to the people they influence. This has become an ever increasing form of marketing with the rise of social media. Everywhere you look,...
Brand Name Origins

Brand Name Origins

We are surrounded by brands and brand names every single day. From the logical to the whacky, every brand name we are exposed to represents the culture and feel of the company it is applied to. Have you ever wondered how some of your favourite brands came to get their...
Following Up

Following Up

Making the sale is only one aspect of a sales process. Your sales process should be optimised, and following up should be part of that. Simply send a follow up email to see if they have any questions or concerns, or request reviews from your customers to gain some...