The Process of Creating a Brand

The Process of Creating a Brand

So, you’ve got a big idea and the passion to get it out into the world! Time to take the dream seriously and give it some strong legs to hit the ground running. Creating an impactful brand is the first, and maybe most important hurdle to overcome. Luckily, the process...
Building a Visual Identity

Building a Visual Identity

No matter what size your business is, a strong and considered Visual Identity is the key to making a lasting, positive impression on your audience.   “Design adds value faster than it adds costs.” – Joel Spolsky Logo Your brand’s fingerprint. The...
What is Branding?

What is Branding?

The concept of branding is often misunderstood, especially at the small business level. We work with a lot of small, local business on The Central Coast. The location has always had a little bit of an identity crisis as to whether it’s a rural area or a bustling,...